BRAND IDENTITY

About Us

AZULA Studios was founded in 2021 by a young guy named Laurenz from Germany. The base built experimenting with Graphic Design which resulted in some drafts of a first, small collection. After showing it to friends and receiving only positive feedback Laurenz went for it. The first collection was sold out within only 3 weeks.

That was the beginning of something great.

From there on Laurenz’ vision was to combine his fashion-enthusiasm with his joy in graphic design to create a clothing brand that creates fashion pieces that combine the character of streetwear with a slight touch of elegance.

Laurenz, how did you come up with the idea of founding your own fashion brand? ”I genuinely love buying fashion pieces but I struggle with finding THE fashion pieces that 100% meet my favour…so I thought: Why continue having this struggle when I can try creating them on my on? And in addition to this: I love to dress well…in any kind of occasion. Be it on the couch, be it in the gym, be it going for a coffee walk. The art of expressing your personality with the things you wear is amazing. And that is why I want to create outstanding pieces - and AZULA is the opportunity to do so.”

What is your goal with AZULA Studios? ”I want to deliver my vision and inspire young people to do whatever they wanna do and chase their dreams. Additionally, I want to just have fun creating. Creating new ideas. Creating fashion pieces. Creating content. Creating a community. Creating a brand.

…and yeah, one of the goals I would love to achieve is having a release event in my hometown and see all the people wearing pieces from AZULA Studios.